The Next Bestseller: Book Marketing For Success by Tim Riordan

​Review 5 star

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The Next Bestseller: Book Marketing for Success is a hands-on book to help authors tackle marketing problems and needs. Tim Riordan, a pastor and an experienced author, uses his knowledge from publishing both bestselling fiction and religious non-fiction to offer a lot of advice primarily to newer authors and self-publishers. The book explores the often difficult and time-consuming marketing that most authors must do, no matter where they were published, and the first half introduces basics like finding your platform and using a website and social media. Later chapters move from intermediate to advanced author techniques such as video, conferences and public speaking, mastery of Amazon's features, and revitalization of older publications.    
 
For authors faced with a maze of book marketing options, The Next Bestseller: Book Marketing for Success is a great, comprehensive summary of the tricks of the trade. An impressive array of tips and strategies are explored here, and the book doesn’t underdeliver. There’s a lot of material packaged into The Next Bestseller that, if applied, can really take an author from beginner to polished, branded author over time. The thoroughness of the topics was impressive and I found that the lists of useful links, the pie chart of author platform components, and the sample job description to send to a launch team made this book a real find. Tim Riordan’s cheerful sincerity about how he incorporates God into his marketing plan and goals as a writer makes this a must-have for Christian authors who are researching a publishing journey, but this is a perfect overall study resource for anyone who wants to learn the secrets of how to improve their book sales.