Rental Secrets: Reduce Your Rent, Get Better Value, Create Quality Communities is a short book of business advice by Justin Pogue. Having worked in real estate for years, he shares what to look for in renting an apartment and how to negotiate with property managers and landlords. The book is divided into 10 structured chapters covering key material including using industry competition to your advantage; understanding why property owners charge what they do; strategies for paying less rent; and making sure you aren’t incorrectly charged for repairs. Each chapter has a list of questions for the readers regarding their specific relationship to the chapter’s topics, and there are several pages at the end for jotting down your own notes.
Justin Pogue’s book is out of this world when it comes to providing practical assistance to the prospective renter. Easy to read, it makes the subject matter quite easy to manage. As someone who’s unfamiliar with negotiating a good deal on an apartment, I’ve found the subject intimidating—but not anymore. Good solid suggestions, transparency in describing the property owner’s point of view, and insider tips on deciphering incentives and choosing a good time to rent make Rental Secrets: Reduce Your Rent, Get Better Value, Create Quality Communities a book that lives up to its title in every way. The relationship between owner and renter is really mutual instead of antagonistic, each helping the other, and Justin lays out a load of tips for how to get a great deal on your next place to live. I wish there were more books like this outstanding resource.
My Plunder: Westerners and Warriors is a memoir by Myles Culbertson. It consists of 8 vignettes that chronicle the people and lore of his family’s ranch in New Mexico. The short, factual snippets span the entire 20th century and end in 2007, each piece contributing a layer to compile a detailed history. The last (most recent) is written by his son-in-law, sharing how he embraced the family traditions of the ranch. Photographs of the people represented, and thoughtful western art by Mike Capron help bring the story of generations of a family of modern cowboys, their friends, loved ones, and—of course—horses, to life for readers as they get to see this rugged American lifestyle in operation over the years.
Myles Culbertson’s fascinating glimpse into ranch life in the 20th century is unmatched by anything I’ve read before. It was amazing for me to follow the stories of a horse with a legendary attitude, a father determined to vote even with cracked ribs, a selfless colonel who was a general at heart, a tiny forgotten town livened by adventure when cowboys visited, and a young Marine getting his first experience as a real cowboy branding cattle amid gorgeous scenery. From the vintage era through the Vietnam War to the present day, My Plunder: Westerners and Warriors is a nostalgic collection that is grounded and rooted in the unchanging personality of the people who work with cattle and horses and their harsh, yet deeply beautiful environment. This one-of-a-kind book is something I’m delighted to have read and I would recommend it to anyone.
A Comprehensive Training Guide to Faceboook Ads: Discover What Facebook Ads Can Do For Your Business by Nkosinathi Kinqa
A Comprehensive Training Guide to Facebook Ads: Discover what Facebook ads can do for your business by Nkosinathi Kinqa is an easy-to-use introduction to the world of Facebook advertising and remarketing. Written with a relative beginner in mind, this well-written guidebook is logically structured into 4 sections that cover Facebook advertising from the complete basics to more advanced stages, tips, and strategies to get the most out of this huge and influential social site. Along the way there are detailed walkthroughs of the ads manager, a helpful series of case studies so you can see Facebook advertising in action, a chapter with links to premium resources to help analyze and automate your ads, and a checklist of dos and don’ts.
Streamlined information all in one place—A Comprehensive Training Guide to Facebook Ads will save you countless hours. If you’re interested in doing Facebook ads, this book is a must-have. The training is truly comprehensive and took me from beginner to confident in just 20 chapters. Nkosinathi Kinqa begins with the basics of how to start a Facebook business page and walks you through every step of the process—how to find ads manager, how to create ads, how to target and remarket ads, and the different kinds of objectives for your ads. The book showcases the endless possibilities of Facebook’s platform, whether you want more website traffic, lead generation, more page likes, all of those at once, or even more. With a friendly and straightforward style similar to “how-to” tutorials on YouTube, this guidebook leaves readers with the tools they need to pursue Facebook marketing plans in future.
This is the companion for Sarah Scheele's newsletter blog. In it I share reviews for books I'd recommend/are similar to my own.